tar art  |  GADO GADO
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Art Direction
Branding
Graphic Design
Photo Research



GOAL
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The aim was to develop a 50-page brand book, identity and mood boards to serve as inspiration for the newly launching fashion line.


ROLE
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As Art Director, I was given a few key terms to describe the personality traits of the brand and its consumer which I then expanded into a brand narrative both visually and verbally.



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