NEW COLLEGE OF FLORIDA
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Art Direction
Cover Design
Graphic Design
CMS Web Design



GOAL
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The aim was to articulate campus life and the institution's achievements with enthusiastic and refined design for a redesign of the print alumni publication to drive more donor and sponsor interaction with the college. The second part of the project was to translate the print magazine into a CMS site design to be used in-house by the on-site marketing team.

ROLE
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As Art Director, I worked off-site with the marketing department of New College of Florida and designed an effective system of typography, grid and layout for both the print and digital editions.



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